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notes

  • 83. You Don't have to be Good - Part 2: SANAA & The New Museum
  • 82. You Don't Have to be Good - Part 1: BIG, JDS, PLOT
  • 81. The little Pritzker Committee that Almost Could
  • 80. Why be famous?
  • 79. Muses are Overrated: Suzannas are underrated
  • 78. What is Architecture? (Part 3)
  • 77. Professional Success vs Personal Development
  • 76. Predicting The Pritzker Part II: Take a Lesson from Brad & Angelena
  • 75. Predicting The Pritzker Part 1
  • 74. Work for Rem Part II: Behrens vs Koolhaas
  • 73. Work for Rem
  • 72. A Compromise Manifesto: 50 Techniques for Aspiring Starchitects
  • 71. Go after what interests you
  • 70. What is important in STARchitecture school (part 3)
  • 69. Be Shameless about Asking for things
  • 68. Take a lesson from SANAA
  • 67. all you need is a piece of paper, a pencil and a desire to make architecture
  • 66. Seven ways to [verb] the Starchitect System
  • 65.What is Architecture (part 2)?
  • 64. What is important in STARchitecture school (part 2)
  • 63. What is important in STARchitecture school
  • 62. Have a little humanity, but not too much (part 1)
  • 61. Is architecture in your soul?
  • 60. Play Peter, the Pritzker Peddling Hermit Genius
  • 59.Take a Lesson from Diller+Scofidio+Renfero
  • 58. Know the Development Stages of a Famous Architect
  • 57. More from the Little Devil on your shoulder
  • 56. Listen to the little Devil on your shoulder
  • 55. Talk to Tigerman about Ethics
  • 54. Take a lesson from Gage Clemenceau
  • 53. Take a lesson from IKEA
  • 52. Know How to Tell Your Story in the Media
  • 51. Denounce Starchitecture
  • 50. chill out on your famous/oeidopus complex
  • 49. Young Architects Now Means "Young"
  • 48. Be Open & Coachable
  • 47. Pay Attention to your Clothes
  • 46. Life lessons from "The Godfather of Fame" Philip Johnson
  • 45. Warning #2: Beware of the absurd (John Silber)
  • 44. Warning: Architecture is Politics, so be Good
  • 43. Make the Most of Your Business Card
  • 42. What is architecture?
  • 41. Take a lesson from Lebbeus Woods
  • 40. You gotta wanna be like YOU
  • 39. Learn "entertainment charisma" from Frank Gehry
  • 38. Schmooze or you Lose
  • 37. Famous Architects are Super Action Heros!
  • 36. "Starchitect" a definition
  • 35. B.I.O. like B.I.G.
  • 34. Look At Your Results & Adjust Your Approach
  • 33. Take Action!
  • 32. Know What you Want to be Famous for
  • 31. Get The Publicity You Need
  • 30. Who will define "good architecture" in your work
  • 29. Take a lesson from Thom Mayne
  • 28. Say you are an architect
  • 27. Brand Your Self
  • 26. Fake It 'Til You Make It !
  • 25.Take a lesson from Paris Hilton
  • 24. Marry an Architect
  • 23. Make your own big Break
  • 22. Put out your work for recognition & awards
  • 21. Get it Straight! Famous Architects are NOT God...
  • 20. Unite and Conquer
  • 19. Promote your name or lose your fame.
  • 18. Make it Different
  • 17. Blow your own horn!
  • 16. Become your own clients
  • 15. You have to work at it
  • 14. Do Good Work & Keep Your Soul
  • 13. Take a lesson from Rem Koolhaas
  • 12. You dont need to be Born Rich
  • 11. Understand The Laws of Epidemics
  • 10. Pay attention to your glasses
  • 9. Fight! Its a Hobbesian war
  • 8. Develop a Mystique
  • 7. If you've got "it" use it!
  • 6. Amass Symbolic Capital
  • 5.Work for a Famous Architect
  • 4. Make it simple to understand and accessable
  • 3. Use popular culture as your subject
  • 2. Use stratagies of a publicist to get in the news
  • 1. Throw a brick at someone famous
  • TRANSLATE THIS PAGE

    Categories


    ATTITUDE


    BRANDING


    NETWORKING


    PRESS & PUBLICITY


    EXEMPLARY MODELS

    STRATEGY

    FILM REELS & VIDEO

    WATER HOLE WISDOM

    Blog Archive

    • ▼  2007 (31)
      • ►  August (13)
      • ▼  September (5)
        • 14. Do Good Work & Keep Your Soul
        • 15. You have to work at it
        • 16. Become your own clients
        • 17. Blow your own horn!
        • 18. Make it Different
      • ►  October (4)
      • ►  November (5)
      • ►  December (4)
    • ►  2008 (27)
      • ►  January (4)
      • ►  February (4)
        • 36. "Starchitect" a definition
        • 37. Famous Architects are Super Action Heros!
        • 38. Schmooze or you Lose
        • 39. Learn "entertainment charisma" from Frank Gehr...
      • ►  March (5)
        • 40. You gotta wanna be like YOU
        • 41. Take a lesson from Lebbeus Woods
        • 42. What is architecture?
        • 43. Make the Most of Your Business Card
        • 44. Warning: Architecture is Politics, so be Good
      • ►  April (4)
        • 45. Warning #2: Beware of the absurd (John Silber)...
        • 46. Life lessons from "The Godfather of Fame" Phil...
        • 47. Pay Attention to your Clothes
        • 48. Be Open & Coachable
      • ►  May (5)
        • 49. Young Architects Now Means "Young"
        • 50. chill out on your famous/oeidopus complex
        • 51. Denounce Starchitecture
        • 52. Know How to Tell Your Story in the Media
        • 53. Take a lesson from IKEA
      • ►  June (1)
        • 54. Take a lesson from Gage Clemenceau
      • ►  July (4)
        • 55. Talk to Tigerman about Ethics
        • 56. Listen to the little Devil on your shoulder
        • 57. More from the Little Devil on your shoulder
        • 58. Know the Development Stages of a Famous Archit...
    • ►  2009 (9)
      • ►  May (3)
        • Conrad is comming back
        • 59.Take a Lesson from Diller+Scofidio+Renfero
        • 60. Play Peter, the Pritzker Peddling Hermit Geniu...
      • ►  June (2)
        • 61. Is architecture in your soul?
        • 62. Have a little humanity, but not too much...(p...
      • ►  October (2)
        • 63. What is important in STARchitecture school (pa...
        • 64. What is important in STARchitecture school (pa...
      • ►  November (2)
        • 65.What is Architecture? (Part 2)
        • 66. Seven ways to [verb] the Starchitect System
    • ►  2010 (6)
      • ►  March (1)
        • 67. all you need is a piece of paper, a pencil and...
      • ►  April (1)
        • 68. Take a lesson from SANAA
      • ►  August (1)
        • 69. Be Shameless about Asking for things
      • ►  September (1)
        • 70. What is important in STARchitecture school (pa...
      • ►  October (1)
        • 71. Go after what interests you
      • ►  December (1)
        • 72. A Compromise Manifesto: 50 Techniques for Aspi...
    • ►  2011 (8)
      • ►  February (1)
        • 73. Work for Rem
      • ►  March (2)
        • 74. Work for Rem Part II: Behrens vs Koolhaas
        • 75. Predicting The Pritzker Part I
      • ►  April (1)
        • 76. Predicting The Pritzker Part II: Take a Lesson...
      • ►  May (1)
        • 77. Professional Success vs Personal Development
      • ►  June (1)
        • 78. What is Architecture? (Part 3)
      • ►  September (1)
        • 79. Muses are overrated, Suzannas are underrated: ...
      • ►  October (1)
        • 80. Why be famous?
    • ►  2012 (4)
      • ►  February (2)
        • 82. You Don't Have to be Good - Part 1: BIG, JDS, ...
        • 81. The little Pritzker Committee that Almost Coul...
      • ►  April (1)
        • 83. You Don't have to be Good - Part 2: SANAA & Th...
      • ►  May (1)
        • 84.You Don't Have to be Good - Part 3: It's about ...

    Sunday, September 23, 2007

    16. Become your own clients

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    ALSO SEE THESE RELATED NOTES FROM PREVIOUS WEEKS:
    12. You dont need to be Born Rich
    14. Do Good Work & Keep Your Soul

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    RECOMMENDED READINGS

    • An Architect's Guide to Fame : A Collection of Essays on why they got Famous and You didn't

    • American Architects and the Mechanics of Fame

    • Perspecta 37 "Famous": The Yale Architectural Journal (Perspecta)

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    LABEL

    • ATTITUDE (35)
    • BRANDING (15)
    • ETHICS (24)
    • NETWORKING (12)
    • PRESS AND PUBLICITY (27)
    • SHINING STARS (31)
    • STRATEGY (35)
    • STYLE (2)
    • VIDEO (20)
    • WATER HOLE WISDOM (24)

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    Faves & Raves of 2011

    74. Work for Rem Part II: Behrens vs Koolhaas 75. Predicting The Pritzker Part 1 76. Predicting The Pritzker Part II: Take a Lesson from Brad & Angelena 79. Muses are Overrated: Suzannas are underrated 80. Why be famous?

    Faves & Raves of 2010

    67. All you need is a piece of paper, a pencil and a desire to make architecture 68. Take a lesson from SANAA 69. Be Shameless about Asking for things 70. What is important in STARchitecture school (part 3) 72. A Compromise Manifesto: 50 Techniques for Aspiring Starchitects

    Faves & Raves of 2009

    59.Take a Lesson from Diller+Scofidio+Renfero 60. Play Peter, the Pritzker Peddling Hermit Genius 62. Have a little humanity, but not too much 63. What is important in STARchitecture school 66. Seven ways to [verb] the Starchitect System

    Faves & Raves of 2008

    38. Schmooze or you Lose 42. What is Architecture? 56. Listen to the little Devil on your shoulder 35. B.I.O. like B.I.G. 53. Take a lesson from IKEA

    Faves & Raves of 2007

    1. Throw a brick at someone famous 13. Take a lesson from Rem Koolhaas 10. Pay attention to your glasses 29. Take a lesson from Thom Mayne 26. Fake It 'Til You Make It !